Kenneth Cole launched its new advertising campaign this week called "We All Walk in Different Shoes" highlighting a variety of extraordinary personalities that are, well, not ordinary… their first model:
Matisyahu.
Check this link on kennethcole.com they have a live acoustic performance from Matishahu which is really absolutely incredible. They also have a full interview with Matisyahu how he got into "torah" (how effin cool is that kennethcole has something about "living a torah" life)
This is a must see:
check it HERE