Kenneth Cole launched its new advertising campaign this week called "We All Walk in Different Shoes"  highlighting a variety of extraordinary personalities that are, well, not ordinary… their first model: 

Matisyahu.      

Check this link on kennethcole.com they have a live acoustic performance from Matishahu which is really absolutely incredible.  They also have a full interview with Matisyahu how he got into "torah" (how effin cool is that kennethcole has something about "living a torah" life)

 This is a must see:

check it HERE